Goodwill Finds
Dec 2022 - Jan 2023
Background
Goodwill Finds is a marketing campaign aimed at promoting thrifting, vintage clothing and spreading the message the sustainability.
Status:
Live on Instagram
Tools:
Adobe Photoshop, Illustrator, After Effects
Team:
Nick Longo
Illustrator
Matthew Bibicoff
Motion Designer
The Objective
The objective of The goal of this project is to design animated stickers for Instagram, inspiring thrifters to share stories featuring their Goodwill Finds. Through these stickers, we aim to promote sustainability, showcase their thrifted treasures, and encourage them to spread the word about the campaign.
Design Process
Storyboard
Animate
Iterate
Present to Stakeholders
Iterate
Final Design Review
Compress GIFS for Giphy
Upload Final GIFs
Final Designs
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