Building the brand, design system, and improving aiAvenu's ATS (Application Tracking System) software as a solo designer. My main tasks were related to improving aiAvenu's suite of features and building their design system. This case study is focused on applicant screening, filtering, and scoring.
Live at app.avenu.ai
Figma
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The general challenges as the incoming Product Designer and fresh college graduate were that there was no established design system, no brand guidelines, and I'd work as a solo designer (product, web, branding, motion, and marketing design), on an adaptable schedule (participating in meetings from 5:00 AM - 6:30 AM) with an international dev team.
Holistically, this project is a large task for any individual as the current application has over 200+ interactions.
Introduced a new project management solution that allows all departments to stay organized, prioritize tasks, and assign responsibilities and deadlines per upper management's priorities.
1. Participate in client and prospect meetings to conduct qualitative interviews
2. Create personas of our target market
3. Collaborate with the business development and sales team to put together a competitive analysis
4. Conduct an audit of the "User Answer List" page
5. Create user stories backed by qualitative and user action data
1. Create an updated userflow
2. Wireframe
3. Iterate
4. Present to stakeholders
5. Iterate
6. Final design review
7. Develop
We conducted qualitative interviews to better understand our current clients' needs and pain points.
“As an operator, I find myself drowning in paperwork every time we need to hire new staff. From sifting through resumes to manually scheduling interviews and then inputting all their details into our system—it's a time-consuming nightmare.”
"I find it challenging to manage multiple job boards. Regardless of the job board I use, I struggle to find and retain high-quality candidates. It would be helpful if I could post a job to multiple job boards simultaneously and track which job board provides the better candidates."
Upon auditing the experience of the old applicant's page, I noticed there was a language barrier that adversely impacted the content design of the page. This page is the most important in the entire application. Our clients needed a more feasible and intuitive experience.
Change the status of one or multiple applicants at a time.
Add notes to an applicant’s profile.
Upload / view any documents in the applicant’s profile.
View and manage applicants’ interviews.
Directly message applicants’ from their profile.
View an applicant's answers.
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Saved clients hours 15-20 weekly.
Reduced clicks to update an applicant’s status.
Increased the amount of visible applicants in the viewable height.
Received positive feedback from a diverse set of business owners in various industries (Hospitality, Security, and Healthcare).
I am happy with the final product. I have significantly improved the usability of the most frequently used page, All Applicants. Working on AI-powered tools was an amazing experience. I was able to improve the user experience, display data effectively, and optimize how we collect data to improve our LLM. I am continuing to work alongside our clients to improve our products and features. Our next steps will include updates to the scoring system, the addition of more AI features, and automation tools.
